National Academy of Agricultural Sciences (NAAS)
|
PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Wheat is a pivotal staple crop in Prayagraj district, Uttar Pradesh, yet structural inefficiencies in its marketing system persistently erode producer profitability and constrain supply chain performance. This study examines the prevailing wheat marketing channels in the Pratappur block of Prayagraj district, quantifies the associated marketing costs, margins, price spreads, and efficiency indices, and identifies the primary constraints faced by producers. A multi-stage purposive-cum-random sampling technique was adopted to select 120 wheat cultivators and 10 market intermediaries. Primary data were collected via structured personal interview schedules. Analytical tools employed include descriptive statistics, marketing cost-margin analysis, Acharya's Modified Measure of Marketing Efficiency, and Garrett's Ranking Technique. Two marketing channels were identified. Channel I (Producer → Retailer → Consumer) demonstrated significantly superior efficiency (index: 11.19) and secured 91.80% of the consumer's rupee for the producer, compared to Channel II (Producer → Wholesaler → Retailer → Consumer), which yielded an efficiency index of only 5.02 and a producer's share of 83.39%. Despite this, 62.50% of farmers relied on Channel II. Frequent price fluctuations, high transportation costs, and a lack of farm-level market information were the leading constraints, as determined by Garrett's Ranking. The study recommends establishing village-level procurement centres, subsidizing transportation, promoting Farmer Producer Organizations (FPOs), and integrating digital market platforms (e-NAM) to enhance efficiency and producer welfare.
Acharya, S.S., & Agarwal, N.L. (2001). Agricultural Marketing in India (4th ed.). Oxford and IBH Publishing Co. Pvt. Limited, New Delhi.
Bhargava, H. (2024). Economic analysis of marketing channel of wheat production in Hardoi district, Uttar Pradesh. Unpublished M.Sc. Thesis, Department of Agricultural Economics, SHUATS.
Bawankar, V., & Kumar, R. (2023). Agricultural price spreads and marketing margins in India. Journal of Agricultural Marketing, 12(3), 45–58.
Devegowda, M., Kushwaha, R., & Badal, P. (2021). Agricultural challenges and farmer producer organizations in Eastern Uttar Pradesh. Indian Journal of Agricultural Economics, 76(3), 340–355.
Directorate of Economics and Statistics (2025). State-wise Wheat Production and Yield — 2024-25 (Advance Estimates). Ministry of Agriculture, Government of India.
Food and Agriculture Organization (FAO) (2024). FAOSTAT: Crops and Livestock Products. FAO, Rome. Retrieved from https://www.fao.org/faostat
Gandhi, V.P. (2006). Wheat marketing and its efficiency in India. Indian Journal of Agricultural Economics, 61(3), 445–462.
Katoch, R., & Singh, N. (2021). Price dynamics and market integration across selected markets of Uttar Pradesh. Agricultural Economics Research Review, 34(2), 45–56.
Kumar, D., et al., (2025). Socio-economic vulnerabilities of marginal wheat farmers in Hamirpur district, U.P. Journal of Agribusiness in Developing and Emerging Economies, 15(1).
Kumar, N., et al., (2022). Knowledge asymmetries and marketing constraints for wheat farmers in Prayagraj. SHUATS Journal of Agricultural Research, 8(1), 34–45.
Kumar, R., Bhargava, H., & Singh, R. (2023). Economic analysis of wheat marketing channels in Hardoi district, Uttar Pradesh. Agricultural Economics Research Review, 36(2), 112–124.
Laishram, B., et al., (2022). Cereal marketing channels and their efficiency in Prayagraj district, Uttar Pradesh. Research Journal of Agricultural Sciences, 13(4), 895–902.
Ministry of Agriculture and Farmers Welfare (2024). Agricultural Statistics at a Glance — Advance Estimates 2024-25. Government of India, New Delhi.
Pathak, S., Ramchandra, S., & Chaturvedi, K. (2022). Socio-economic profile of wheat farmers in Prayagraj district. Journal of Agricultural Extension, 50(1), 45–55.
Raj Singh, Supriya, Omar, & Tripathi (2025). Supply chain constraints and producer welfare in Lucknow district, Uttar Pradesh. Journal of Agribusiness, 43(1), 89–101.
Ram Tirath, et al., (2022). Agrarian networks, supply chains, and intermediary dependencies in Sultanpur district, U.P. Indian Journal of Agricultural Economics, 77(2), 210–225.
Shakeel Akther, et al., (2025). Foodgrain production instability and pricing policy challenges in Uttar Pradesh. Indian Journal of Agricultural Economics, 80(1), 120–134.
Singh, M., & Ramchandra, S. (2019). Income and awareness levels of small-scale wheat farmers in Prayagraj district. Agro-Economic Research Centre Bulletin, SHUATS.
Singh, R., et al., (2017). Socio-economic characteristics of wheat farmers in Kanpur Dehat district. Agricultural Extension India, 52(3), 201–211.
United States Department of Agriculture — Foreign Agricultural Service (USDA-FAS) (2024). World Agricultural Supply and Demand Estimates (WASDE). Washington D.C.
Vasoya, K., Maheta, J., Bharodia, P., & Kumar, R. (2024). Analysis of marketing channels and efficiency of wheat in Junagadh district. Research Journal of Agricultural Sciences, 15(2), 310–318.
Verma, A., et al., (2023). Marketing constraints of wheat growers in Eastern Uttar Pradesh: A Garrett's Ranking Analysis. Indian Journal of Agricultural Marketing, 37(1), 78–89.
Yadav, A., Kushwaha, R., Maurya, S., & Yadav, P. (2020). Marketing channels and price spread for wheat in Azamgarh district, U.P. Indian Journal of Economics and Development, 16(4), 589–597.
Citations
|
|
|
