National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Nowadays awareness in organically produced food is increasing in response to concerns about food safety and environment. Accessibility of organic produce to even remote consumers has become possible after the entry of online organic stores into retail marketing. These stores play an effective role in marketing the organic produce directly to consumer door steps thereby saving time and fuel. But still the demand for organic produce has not attained the mark where it is expected. There are several factors which affects the consumption decision of organic foods among the consumers. One such major hindrance is price. This study compares the price of organically and inorganically grown produce in online organic and conventional stores in 55 produces covering cereals, pulses, oilseeds, spices, plantation, vegetables and fruits in Coimbatore city of Tamil Nadu, India. The results indicated that price of organic produces were 63 per cent costlier than their conventional counterparts. The study has suggested for increasing the supply of organic produce by reducing the hurdles associated both in production and marketing, which in turn bring more farmers to organic farming and thereby reduce the prices of organic produce and boost up the consumer demand in the future.
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