International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 6, Issue:10, October, 2017

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(10): 2800-2813

A Study of Consumer Preferences and Market Potential for Poultry Products in Kumi District of Uganda
Iisa Augustine and Ruchira Shukla*
ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari, Gujarat, India
*Corresponding author

A study was conducted to understand consumer preferences and market potential for the backyard poultry rearing system in Kumi district of Uganda. This study revealed that 70% of the consumers included poultry products in their menus often and 10% included daily. Poultry traders in Kumi district dealt mainly with indigenous chicken breeds as their customers preferred them to others due to taste and less chemical residues.70% of individual consumers considered taste as first priority when choosing chicken.80% of individual consumers preferred backyard chickens to other chicken or poultry breeds. 57.5% of the consumers preferred consuming chicken once in a week, 32.5% preferred consuming it fortnightly and only 10% preferred consuming it every day.100% of the consumers preferred eggs from backyard chickens. However, due to scarcity of the backyard chicken eggs, 75% of the consumers bought exotic layers eggs. A market potential within Kumi District alone for poultry was computed to be 3,290,588 birds per year, for which 20% is for broilers (i.e. 658,118 birds) and the rest being for backyard poultry, (i.e. 2,632,470 birds).

Keywords: Poultry, Market potential, Consumer preference.

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How to cite this article:

Iisa Augustine and Ruchira Shukla. 2017. A Study of Consumer Preferences and Market Potential for Poultry Products in Kumi District of UgandaInt.J.Curr.Microbiol.App.Sci. 6(10): 2800-2813. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.