International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 6, Issue:10, October, 2017

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(10): 14-18

Influence of Socio-economic Characteristics of Farmers on their Use of Social Media in Haryana, India
N.P. Darshan1*, B.S. Meena2 and H.R. Meena2
1Agricultural Extension Division, PJTSAU, Hyderabad-500030, Telangana, India
2Dairy Extension Division, National Dairy Research Institute, Karnal-132001, Haryana, Indiaa
*Corresponding author

In order to explore the use of social media by farmers and adapt them for exchanging agricultural information it is necessary to understand their socio-economic status. In this view, a study was conducted to analyze socio-economic characteristics of farmers and their influence on social media use in Karnal district of Haryana state. A total of 40 respondents were selected randomly constituted sample size and data collection was done through semi-structured interview schedule. Results of the study revealed that majority of farmers (80 %) belonged to young age group (upto 35 years) who were mostly attracted by social media. Majority farmers (40%) completed up to matriculation level of education for which using social media was easy. Around 62.50 per cent farmers’ families belonged to medium education status (2.00-3.20) which encourage usage of modern information sources. 45.00 per cent respondents followed crop plus dairy combination as their primary occupation and 60.00 per cent has annual income of INR. 114946- 460353 which provided affordability for using modern media tools like smart-phones (77.50%), laptops (15 %). The study recommends the need for considering socio-economic conditions of farmers as it influences the affordability and use of social media.

Keywords: Farmers, Agricultural information, Social media, Socio-economic, Smart-phones.

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How to cite this article:

Darshan, N.P., B.S. Meena and Meena, H.R. 2017. Influence of Socio-economic Characteristics of Farmers on their Use of Social Media in Haryana, India.Int.J.Curr.Microbiol.App.Sci. 6(10): 14-18. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.