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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39 For more details click here
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(8): 3068-3073
DOI: https://doi.org/10.20546/ijcmas.2017.608.367


Marketing Behaviour of Glory Lily Growers
N. Suganthi1*, P. Balasubramaniam1 and T.N. Sujeetha2
1Department of Agricultural Extension and Rural Sociology, TNAU,Coimbatore- 641003, Tamil Nadu, India
2Agricultural Extension and Rural Sociology, ADAC & RI, Trichy-620 009, Tamil Nadu, India
*Corresponding author
Abstract:

Medicinal plants gain significance because of their contribution to local health support systems, generation of local income, foreign exchange earnings and contribution to bio-diversity. Medicinal plants, if cultivated properly, it can contribute significantly to the economic rural development. This study was conducted in Dindigul district of Tamil Nadu, from the selected district four villages was taken for the study. The medicinal plant selected for the study purpose was Glory lily which is cultivated in Dindigul district of Tamil Nadu. Regarding the export of medicinal plants India’s contribution to the international market is increasing rapidly (Kumar 2004). Utilizing our biodiversity with a proper planning, Indian herbal products can very well enter the overseas markets. This can be achieved through increased cultivation of medicinal plants. At this juncture, marketing behaviour of the medicinal plant growers was considered important and analysed. The finding concluded that they existed low marketing behaviour among the growers.


Keywords: Medicinal plant growers, Marketing behaviour, Glory lily.
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How to cite this article:

Suganthi, N., P. Balasubramaniam and Sujeetha, T.N. 2017. Marketing Behaviour of Glory Lily Growers.Int.J.Curr.Microbiol.App.Sci. 6(8): 3068-3073. doi: https://doi.org/10.20546/ijcmas.2017.608.367