National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Medicinal plants gain significance because of their contribution to local health support systems, generation of local income, foreign exchange earnings and contribution to bio-diversity. Medicinal plants, if cultivated properly, it can contribute significantly to the economic rural development. This study was conducted in Dindigul district of Tamil Nadu, from the selected district four villages was taken for the study. The medicinal plant selected for the study purpose was Glory lily which is cultivated in Dindigul district of Tamil Nadu. Regarding the export of medicinal plants India’s contribution to the international market is increasing rapidly (Kumar 2004). Utilizing our biodiversity with a proper planning, Indian herbal products can very well enter the overseas markets. This can be achieved through increased cultivation of medicinal plants. At this juncture, marketing behaviour of the medicinal plant growers was considered important and analysed. The finding concluded that they existed low marketing behaviour among the growers.
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