National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
In Kenya, tourism is one of the most dynamic sectors of the economy, and has specific features that are different from other industries. Faith based tourism is one of the segments that comprise the tourism industry, offering travelers with opportunities to principally reflect on own faith and secondly admire related religious constituencies. The sector is however subject to various challenges. At the Olkesument Prayer Center located in Kajiado County, whose core business is spiritual tourism was hard hit by the advent of Covid-19 pandemic, causing stoppage of visitors’ flow to the facility, leading to a recession and regression. The period also housed a drought that was a carry-over from 2019. Given the standing of the resultant drawbacks, this study aimed to evaluate the impact of the pandemic and drouth to the investment and related chain of activities. The undertaking employed explanatory mixed-methods of study to understand the heterogeneity of the disease outbreak and drought on the venture. The process involved collecting and analyzing quantitative and qualitative data collected at the center, conducting literature review and, evaluating responses to explain the variability in the outcomes. The accrued data was subjected to descriptive and inferential statistical analyses. Results showed that the pestilence and rains deficiency occurrences depressingly affected the enterprise, resulting in loss of livelihoods. The study recommends encirclement of a new frameworks to facilitate modifying of operations by up taking investment policy reorientation to mitigate fallouts and repackaging to gain a competitive edge in the faith based tourism arena.
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