The food processing industry is experiencing rapid transformation driven by intensified market competition, evolving consumer preferences, and increasing demand for value-added products. In this context, effective procurement and processing management are critical to ensure operational efficiency and supply chain sustainability. The present study examines the procurement and processing management practices of Mapro Foods Pvt. Ltd. with specific reference to strawberry procurement and product manufacturing. The study aims to analyze procurement patterns, processing operations, and the challenges encountered in both domains. Findings indicate that procurement prices varied seasonally, with the highest price (Rs. 60/kg) recorded during October–December due to superior quality and peak season availability, followed by Rs. 55/kg in January–February and Rs. 40/kg during March–May. Month-wise procurement showed maximum collection in October (234 tonnes) and minimum in May (119 tonnes), reflecting seasonal production fluctuations influenced by climatic conditions. A progressive increase in annual procurement was observed from 1200 tonnes in 2019–20 to 1500 tonnes in 2022–23, attributed to expansion in processing capacity. The company follows a direct procurement channel, ensuring timely collection, electronic weighing, and weekly digital payment to farmers. Processing operations require approximately 1500–1550 tonnes of strawberries annually, with diversified utilization in products such as pulp, crush, jam, syrup, toppings, and candy. Key challenges identified include transportation damage, fluctuating supply, variable quality, mechanical breakdowns, and power interruptions. The study underscores the importance of just-in-time procurement, quality standardization, and robust operational planning to enhance supply chain efficiency and minimize production disruptions.

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