National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Cheriyal paintings are basically scrolls of mythology stories such as Mahabharata, Ramayana, ancient tales, local folk stories and daily activities of the life of the people. These were painted by local artists and were used as visual aids by the local versifiers, who used to sing folklores that moved from one village to another. The study was planned to investigate the market of these paintings. For which, market survey was conducted in Hyderabad among 20 handicraft outlet vendors and 30 female consumers. Findings of the study includes: Types of Handicrafts Sold/ Marketed, Outlets sell Cheriyal paintings, Source of the Cheriyal products, Position of Cheriyal Market, Changes in the product that the costumers ask for and Awareness among the consumers about Cheriyal products.
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