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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2019: 96.39
Index Copernicus ICI Journals Master List 2019 - IJCMAS--ICV 2019: 96.39
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2021.10(6): 97-105
DOI: https://doi.org/10.20546/ijcmas.2021.1006.010


Present Status of Market for Telanagana’s Cheriyal Paintings
Pavani1*, D. Ratna Kumari1, V. Vijaya Lakshmi1 and R. Neela Rani2
1Department of Resource Management and Consumer Studies, College of Community Science, Saifabad, Hyderabad, India
2Department of Home Science Extension and Communication Management,
Pjtsau, Rajendranagar, Hyderabad, India
*Corresponding author
Abstract:

Cheriyal paintings are basically scrolls of mythology stories such as Mahabharata, Ramayana, ancient tales, local folk stories and daily activities of the life of the people. These were painted by local artists and were used as visual aids by the local versifiers, who used to sing folklores that moved from one village to another. The study was planned to investigate the market of these paintings. For which, market survey was conducted in Hyderabad among 20 handicraft outlet vendors and 30 female consumers. Findings of the study includes: Types of Handicrafts Sold/ Marketed, Outlets sell Cheriyal paintings, Source of the Cheriyal products, Position of Cheriyal Market, Changes in the product that the costumers ask for and Awareness among the consumers about Cheriyal products.


Keywords: Cheriyal, Local versifiers, Outlet Vendors, Consumers, Market, Products, Promotion, Range and Awareness
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How to cite this article:

Pavani, N., D. Ratna Kumari, V. Vijaya Lakshmi and Neela Rani, R. 2021. Present Status of Market for Telanagana’s Cheriyal Paintings.Int.J.Curr.Microbiol.App.Sci. 10(6): 97-105. doi: https://doi.org/10.20546/ijcmas.2021.1006.010