International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 10, Issue:3, March, 2021

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2021.10(3): 1712-1717

An Assessment of Marketing Channels of Poultry Products and Constraints Faced by Poultry Producers in Udaipur and Ajmer Districts of Rajasthan
Department of Agricultural Economics, Swami Keshwan and Rajasthan Agricultural University, Bikaner, India
*Corresponding author

The present study was carried out in Udaipur and Ajmer districts of Rajasthan. The primary data were collected from ten poultry farms from each district through a well structured questionnaire. The results revealed that the most popular marketing channel in Udaipur district was identified as channel-III (Producer-Wholesaler-Retailer-Consumer) for both broilers as well as eggs marketing, while in case of Ajmer district channel-V (Producer-Super market-Consumer) and channel-III (Producer Wholesaler-Retailer-Consumer) has been found as best for broilers and eggs, respectively. The per cent average broiler sold through this channel is 30.26 per cent and 26.45 per cent is sold through channel-V in Ajmer. The per cent average egg marketed through popular marketing channel of Udaipur and Ajmer district was 33.67 and 21.85, respectively. Major constraints faced by poultry producers were identified as high cost of feed, day old chicks, medicine and veterinary charges, high disease incidence, high fluctuations in selling prices, high rate of mortality, high cost of variable inputs, high cost of establishment, non-availability of government policies and subsidies and non-availability of resources has been found as major problems in poultry production.

Keywords: Poultry Products, Poultry Producers, Livestock

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How to cite this article:

Nikita. 2021. An Assessment of Marketing Channels of Poultry Products and Constraints Faced by Poultry Producers in Udaipur and Ajmer Districts of RajasthanInt.J.Curr.Microbiol.App.Sci. 10(3): 1712-1717. doi:
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