International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 10, Issue:3, March, 2021

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2021.10(3): 390-395

Marketing Cost and Constraint Analysis of Sweet Corn in Chhindwara District of Madhya Pradesh
Neha Dwivedi*, Aradhana Singh Rajpoot, Yogeshwari Sahu and A. Shrivastava
College of Agriculture, JNKVV, Jabalpur (M.P.), India
*Corresponding author

The present study was carried out with objectives to examine the marketing pattern of sweet corn and to identify the production and marketing constraints of sweet corn and suggest suitable measures to overcome them. The study area is confined to Chhindwara district of Madhya Pradesh, a sample of 45 sweet corn farmers comprises 15 small, 15 medium and 15 large were selected by proportionate random sampling method from three village viz. Rohankala, Rohandhana and Gauraiya, from Chhindwara district Madhya Pradesh. The required primary data were collected from selected respondents by survey method using pretested interview schedule.  The Primary data in the study pertains to the agriculture year 2017-18. The finding of the study revealed that There were three marketing channels identified during study of sweet corn: Channel –I:  Producer-Local village trader-Corn seller, Channel –II: Producer- Wholesaler-Corn seller, Channel-III: Producer- Commission Agent-Wholesaler- Corn seller. The maximum quantity was sold through local village merchant (41000 cobs) followed by commission agent (28500 cobs) and wholesaler (5500 cobs). The per 100 cobs marketing cost incurred by local village merchant was Rs.45, wholesaler Rs.60 and commission agent Rs.63. Average net receipt per 100 cobs for small sample respondents was Rs.208, medium Rs. 201 and large Rs.168.33 respectively. 

Keywords: Marketing channel, Marketing cost, Sweet corn, Marketing Functionaries

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How to cite this article:

Neha Dwivedi, Aradhana Singh Rajpoot, Yogeshwari Sahu and Shrivastava, A. 2021. Marketing Cost and Constraint Analysis of Sweet Corn in Chhindwara District of Madhya PradeshInt.J.Curr.Microbiol.App.Sci. 10(3): 390-395. doi:
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