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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2016 - IJCMAS--ICV 2016: 92.3 For more details click here
National Academy of Agricultural Sciences (NAAS) : NAAS Score: *5.38 (2017) [Effective from January 1, 2017]For more details click here
Indexed in



National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2017)
[Effective from January 1, 2017]
For more details click here

ICV 2016: 92.3
Index Copernicus ICI Journals Master List 2016 - IJCMAS--ICV 2016: 92.3
For more details click here
journals IJCMAS
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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2015: 85.95
NAAS RATING 2017: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(4): 1954-1961
DOI: https://doi.org/10.20546/ijcmas.2017.604.233


Study on Gap Estimation between Market Potential and Market share of Gluten-Free Market
Jolly Masih1*, Amita Sharma1, Ashish Sharma2 and Jonathan Deutsch3
1Institute of Agribusiness Management, SKRAU, Bikaner, India
2Big Data Practice and Innovation Lab, NJ, USA
3Culinary Arts and Food Science, Drexel University, Philadelphia, USA
*Corresponding author
Abstract:

Gluten-free food was among the top five most-searched words on Google in 2013. The global gluten-free market is projected to reach US$6.2 billion by 2018. Celiac disease is a systemic autoimmune syndrome involving a gluten-induced chronic inflammation of the small bowel mucosa, with extensive short and long-term negative health consequences if untreated including GI cancer. The present study aimed to find the potential of gluten-free foods in world, USA and India. Since USA is the largest market of gluten-free foods and India has largest population of celiac patients in world being a major wheat consuming country. The study has also explained the gap between expected potential and current market share of gluten-free foods. The gap estimates could be used by leading manufacturers of gluten-free brands to grab the untapped potential of gluten-free foods market. Study told about the reasons for market expansion and sections of gluten-free foods which can perform well in India and USA. Study also explained the market potential according to age and gender demographics for both the nations and reasons behind them.


Keywords: Gluten-free, Celiac, Market potential, Market share, Allergy.
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How to cite this article:

Jolly Masih, Amita Sharma, Ashish Sharma and Jonathan Deutsch. 2017. Study on Gap Estimation between Market Potential and Marketshare of Gluten-Free Market.Int.J.Curr.Microbiol.App.Sci. 6(4): 1954-1961. doi: https://doi.org/10.20546/ijcmas.2017.604.233