National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Mobile is today’s most popular device for information dissemination owing to the 275 million smart phone subscribers present in India and providing a hope for the improvement of the extension services through the recent advancement in this field, mobile applications and its use. For the development of IVRI- Dairy Manager App, study was conducted in Ludhiana and Chandigarh, the two high productivity regions of Punjab among the commercial dairy farmers. For assessing the perceived utility of the app, a total of 30 commercial dairy farmers were selected randomly as respondents. Semi structured interview schedule and observation method were selected for data collection. The app was developed on the basis of the perceived information needs and the unfelt needs assessed through the gap score in the scientific recommended practices of dairy farming. The app was placed in Google play store on 31st May, 2018. The app has received a high viewers rating. Assessment of the app among the dairy farmers revealed a high average perceived utility score of 19.58. No major constraints were reported for the use of app by dairy farmers. The app can be used as a very good tool for quick referral to scientific management practices and refreshing the knowledge of not only the farmers but also the veterinarians, development organisations which indirectly will help the farmers to increase the productivity and to have enhanced income in the near future.
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