International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 9, Issue:12, December, 2020

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(12): 3003-3009

Development of a Need Based IVRI-Dairy Manager App and its Perceived Utility
Harshita Sood1*, Rupasi Tiwari1, Amandeep Singh2 and Triveni Dutt1
1Division of Extension Education, 2Directorate of Extension Education, Guru Angad Dev Veterinary & Animal Sciences University, Ludhiana, ICAR-Indian Veterinary Research Institute, Izatnagar, Uttar Pradesh, India
*Corresponding author

Mobile is today’s most popular device for information dissemination owing to the 275 million smart phone subscribers present in India and providing a hope for the improvement of the extension services through the recent advancement in this field,  mobile applications and its use. For the development of IVRI- Dairy Manager App, study was conducted in Ludhiana and Chandigarh, the two high productivity regions of Punjab among the commercial dairy farmers. For assessing the perceived utility of the app, a total of 30 commercial dairy farmers were selected randomly as respondents. Semi structured interview schedule and observation method were selected for data collection. The app was developed on the basis of the perceived information needs and the unfelt needs assessed through the gap score in the scientific recommended practices of dairy farming. The app was placed in Google play store on 31st May, 2018. The app has received a high viewers rating. Assessment of the app among the dairy farmers revealed a high average perceived utility score of 19.58. No major constraints were reported for the use of app by dairy farmers. The app can be used as a very good tool for quick referral to scientific management practices and refreshing the knowledge of not only the farmers but also the veterinarians, development organisations which indirectly will help the farmers to increase the productivity and to have enhanced income in the near future.

Keywords: Commercial dairy farmers, ICT, Mobile applications, Punjab

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How to cite this article:

Harshita Sood, Rupasi Tiwari, Amandeep Singh and Triveni Dutt. 2020. Development of a Need Based IVRI-Dairy Manager App and its Perceived Utility.Int.J.Curr.Microbiol.App.Sci. 9(12): 3003-3009. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.