National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
This study undertook in the area of kaurihar block of Prayagraj district of Uttar Pradesh where 134 farmers/ banana growers and 36 wholesale intermediaries, 16 other intermediaries and 63 retailers from wholesale and retail markets respectively were selected for constraints based study. It helped to access the major issues faced by the various shareholders of production and marketing linkages in the area. All the probable issues were divided into various factors and then they were sub-grouped further to gather maximum loading as per most effectual were segregated with load. Foremost the fittingness of data was checked by KMO test and varimax rotation matrix used to obtain factors with meaningful values that added upon by factor analysis of the existing issues. Financial issues, integration issues, government interventions infrastructural inadequateness and many other sub-groups were major perpetrators which hampered the better growth and market stability.
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