National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was conducted on randomly selected 240 dairy farmers from Punjab contacted at various Kissan melas, Trainings, KVKs and seminars. 129 dairy farmers who were preparing self-made feed were selected as final respondents. The farmers were asked to rank reasons for likings of self-made feed and disliking of branded feed from 1st rank to 8th rank according to Garret’s ranking technique on pre-selected reasons, which were compiled after scrutinizing relevant literature, consulting subject matter specialist and progressive farmers. ‘Performance of dairy animals’, ‘Quality issue’ and ‘Costly feed’ were reported to be reasons at 1st, 2nd and 3rd rank respectively for not buying branded feed. Performance’, ‘Choice of ingredients’ and ‘milk production’ were reported to be reasons at 1st, 2nd and 3rd rank respectively for preparing self made feed. The commercial feed miller should consider these reasons, which were according to farmers’ point of view for enhancing their market potential and to increase acceptability of branded feed by dairy farmers.
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