International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 9, Issue:11, November, 2020

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(11): 2020-2023

Market Chain Analysis of Orange: A Case Study in Udalguri District of Assam
Pallavi Deka1, Sinki Barman2* and Debasish Borah1
1Krishi Vigyan Kendra, Udalguri, Assam, India
2Krishi Vigyan Kendra, Nagaon, Assam, India
*Corresponding author

The present study has been conducted to examine the market chain analysis of Orange in Udalguri district. The study was carried out through collection of data by interview method. Primary data was collected from various stakeholders constitute 80 orange growers 10 preharvest contractors, 10 retailers and 5 wholesalers operating at each level of marketing channels. The primary data were collected with the help of specially designed pre-tested schedules through personal interview with the respondents. Two distribution channels of orange were identified in the study area. The study revealed that the marketing of Orange in the district is mostly dominated by pre harvest contractor. More than 83.75 per cent produce was marketed through channel I. In channel II, only 16.25 per cent producers sold their produce through this channel. Thus, channel I is the more preferable in terms of consumers and producers both. The market efficiency was found to be high in channel I with 1.71 per cent compared to channel II (1.42 per cent) as there is more market intermediaries present in this channel II. Therefore it is concluded that channel I is performing better than channel II.

Keywords: Marketing channels, Orange, Market efficiency, Preharvest contractor

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How to cite this article:

Pallavi Deka, Sinki Barman and Debasish Borah. 2020. Market Chain Analysis of Orange: A Case Study in Udalguri District of Assam.Int.J.Curr.Microbiol.App.Sci. 9(11): 2020-2023. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.