National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Degradation of environment and natural resources is happening at a rapid pace. The consequences like climate change, global warming, and major catastrophes are appearing. Industries are one of the major sections that contribute in enormous amounts to deterioration of the environment. Environmental impacts are the untoward outgrowth of substandard economic activities. After looking at the current scenario, thought was given to take a study on the notion of assessing consumer’s knowledge, attitude and practice towards green consumerism and environmental sustainability and making consumers deterrent towards the hazards of using non eco-friendly products. The present study was conducted on 120 urban consumers selected randomly and questionnaire method was used to collect data. Also, frequency, percentage and correlation were used for the analysis. Findings revealed that majority of the respondents had knowledge about green consumerism. Their attitude towards green consumerism and environmental protection was positive but the factor that restricted consumers from buying green products was the price, availability and lack of accurate knowledge about green consumerism.
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