National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Honey is natural substance which having multiple benefits and it was produced by bees from flower nectars. Honey has enormous demand, and it can be produced by putting fewer efforts, the study was conducted to investigate the marketing management of honey in India. India stands in one of the top producing country in world but it has highly unorganized marketing facilities. The most of beekeepers depends on cooperative societies and food companies in marketing of honey. The beekeeper was hardly spending on an average of Rs.43 on every kilogram of honey as marketing cost, and price spread was higher than 30 percent. Indian honey having great demand in international market, if beekeepers engage in directly exporting honey to international market, that will become major structural transformation in marketing of honey.
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