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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(8): 1055-1059
DOI: https://doi.org/10.20546/ijcmas.2020.908.115


Extension Methodologies for Diffusion of Dairy Innovations
Triveni1*, G. R. K. Sharma1, Ch. Satyanarayana2, Sarjan Rao3 and T. Raghunandhan4
1College of Veterinary Science, Tirupati, India
2College of Veterinary Science, RNagar, Hyderabad, India
3DSA, Sri Venkateswara Veterinary University, Tirupati, India
4College of Veterinary Science, Korutla, Telangana, India
*Corresponding author
Abstract:

Any information communication tool like radio, television, mobile phone, computer, network, hard ware and software, satellite system etc., can be used for framing suitable methodologies for dissemination of innovations to the livestock farmers. No single medium of communication is the best and hence a combination of different medium referred as media mix strategies were suggested through the study for diffusion of various dairy innovations. The methods suggested by the respondents were categorized into four media mix strategies to enable effective diffusion of dairy technologies among farming communities of Andhra Pradesh. Dissemination of latest scientific information on production aspects in local language through radio and television supported by group meetings and printed material ranked first followed by Access to innovations through mobile phones, mobile applications, creation of farmers what’s app groups (II), Development of interactive ICT tools like expert systems, multimedia modules, information kiosks which help in capacity building to the farmers (III) and Provision of information on marketing trends, availability of feed ingredients through mobile updates / mobile telephones (1V) respectively.


Keywords: Media Mix, Strategies, Decision support systems, Expert systems
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How to cite this article:

Triveni, G., G. R. K. Sharma, Ch. Satyanarayana, K. Sarjan Rao and Raghunandhan, T. 2020. Extension Methodologies for Diffusion of Dairy Innovations.Int.J.Curr.Microbiol.App.Sci. 9(8): 1055-1059. doi: https://doi.org/10.20546/ijcmas.2020.908.115