National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Primary occupation of India is agriculture and rural areas are quite concerned with this occupation. There are various aspects on which the rural development is based on agriculture, improving standard of living, imparting education, women empowerment and many more. Information sharing of new production processes with farmers was prominent in the sixties which was the key to the success of the green revolution. Rural economies can be benefitted from ICT by focusing on social production, social consumption and social services in rural areas (Malhotra, 2001). “ICT” concentrates on these three words: Information, Communication and Technology; to promote information via communication with the help of technology. ICT acts as a catalytic intervention for empowering rural India as it accelerates economic development in rural areas by helping the people in accessing the information in order to bridge the gap. Access to relevant information and knowledge is crucial and ICTs can be useful in this process to a great extent. ICT has been seen as major tool for rural development as it has the potential to effectively address issues like health, Education, Agricultural productivity, Agribusinesses- Governance, risk management, access to knowledge, women empowerment etc. This article presents findings based on fieldwork conducted by the authors at Nagireddyguda village, Moinabad Mandal, Ranga Reddy District. The study observes the media usage and preference of use for agriculture and nonfarm employment information.
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