International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 9, Issue:6, June, 2020

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(6): 3142-3148

Marketing Pattern, Value Addition and Major Constraints of Marigold Production in Surajpur District of Chhattisgarh, India
Yogesh Kumar Sai1*, Shashank Sharma2, Anjali Verma3 and Yogeshwari Sahu4
1Department of Agri-Business & Rural Management, 2Department of Agricultural Economics, College of Agriculture, IGKV, Raipur, (CG), India
*Corresponding author

The present study was based on Performance of Pilkha Agro Producer Company Limited Silphili: A Case Study of Marigold production in Surajpur district of Chhattisgarh. 100 marigold farmers were selected by random proportionate method from the district. The primary data was collected from the marigold producers through personal interview method with the help of well-prepared questionnaire for the production and marketing year for kharif marigold 2016-17. The numbers of house hold is taken on category wise was 48 Marginal and 52 small farmers. The overall marketable surplus of marigold was observed as 84.16 quintal. Three marketing channels were observed in the sale of marigold viz., Channel-I: producer-consumer, Channel-II: producer-retailer-consumer and Channel-III: producer-wholesaler-retailer-consumer. It was found that the price received by the marigold producer was Rs. 2300 per quintal, Rs. 2650 per quintal, Rs.3040 per quintal in channel –I, channel-II and channel-III respectively. Producer’s share in consumer rupee was highest in channel-I (99.13%).The study suggested that efforts should be made to increase the area, production and productivity of marigold by providing good quality planting material, Infrastructure and value addition, improved technology for marigold production along with proper package and practices of floricultural crops for better flower management, cold storage and value addition in marigold flower can significantly increase its marketing and profitability on sales.

Keywords: Marketing channels, Random proportionate method, Producer, retailer, Consumer

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How to cite this article:

Yogesh Kumar Sai, Shashank Sharma, Anjali Verma and Yogeshwari Sahu. 2020. Marketing Pattern, Value Addition and Major Constraints of Marigold Production in Surajpur District of Chhattisgarh, India.Int.J.Curr.Microbiol.App.Sci. 9(6): 3142-3148. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.