National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The commercial horticulture industry in Karnataka has experienced remarkable growth in the last decade and it continues to grow. The Karnataka vegetable market is majorly controlled by the private vegetable seed producing companies. The focus of the study, therefore, was to analyise the structure, conduct and performance of the vegetable seed market in the Belagavi District of Karnataka in order to elucidate the performance of the marketing system before any interventions are made to change the existing conditions. The data for the study was sourced from the primary sources. The study employed descriptive statistics, HHI to determine the degree of market concentration in the study area. Weighted mean was calculated for parameters of the distribution system and was used for knowing the overall performance of each company with the help of a grid. The company with the highest total is termed as the benchmark. The results of the study showed that the HHI was 1817.92, 6049.47, 3994.08 and 3402.14 for tomato, cabbage, green chilli and cabbage respectively, indicating a moderate to highly concentrated market hence an oligopoly market structure. Distribution depth was measured as most important factor to study the performance of vegetable seed companies.
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