National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was carried out to determine the marketing pattern of banana in Bemetara district of Chhattisgarh. A list of banana growing villages has been prepared and atleast 28 villages with atleast 4 banana growers are randomly selected for study purposes and multistage sampling was adopted. A sample of 112 farmers was taken in which 20, 48 and 44 farmers are small, medium and large respectively. Detailed investigation was carried out to examine marketable surplus, marketing channel and producer’s share in consumer’s rupee through well prepared schedule in Bemetara district. It was identified that the highest marketable surplus in large farms was 1240.18 qt./farm, followed by the medium 406.45 qt./farm and the lowest in small farms as 208 qt./ farm. There are 3 marketing channels, from which channel-I is only used by the small farms in which the product was sold directly to the consumers or sold as a retailer on the nearest market. The most commonly used marketing channel across all three sample farms was channel-III in which the goods are marketed in field condition to the entire seller. The total quantity sold was 7.14, 208.72 and 482.67 via Channel-I, Channel-II and Channel-III. qt./ Farm in small, medium and large farms respectively. The share of producer in consumer’s rupee was 95%, 77.56% and 73.4% respectively in channel I, channel II and channel III respectively.
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