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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The study reveals that consumer preferences for potato products in the selected study area. 96.7 per cent of respondents preferred aloo bhujia which was easily available (70.0 %), was in convenient packaging (26.7 %), at affordable price (60.0 %) and good for taste (15.0 %) whereas, 96.0 per cent farm women gave their preference for aloo tikki in which 67.3 per cent said that it was easily available in all places, 53.3 per cent opined about affordable price and 66.7 per cent preferred it only for taste. 97.0 per cent respondents preferred aloo paratha out of which 73.3 per cent were of the opinion that aloo paratha is the most easily available full meal in houses for both children and adults and 56.0 per cent consumed it only for taste. 100.0 per cent farm women preferred aloo chips in which 20.0 per cent liked its easy availability, 26.7 per cent found convenient packaging, 10.0 per cent bought it at affordable prices and 86.7 per cent consumed it only for taste. 53.3 per cent farm women preferred potato papad of which 6.7 per cent consumed it due to easy availability, 31.7 per cent found convenient packing, 6.7 per cent said that papads are available at affordable prices and 40.0 per cent consumed it only for taste while, 30.3 per cent of respondents liked finger chips only for taste. 25.3 per cent of respondents preferred potato masala fries for taste whereas, 16.7 per cent respondents preferred potato flakes (1.7 per cent) due to easy availability, 9.3 per cent found convenient packaging and 10.0 per cent consumed only for taste.