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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39 For more details click here
National Academy of Agricultural Sciences (NAAS) : NAAS Score: *5.38 (2020) [Effective from January 1, 2020]For more details click here

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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2018: 95.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(6): 331-334
DOI: https://doi.org/10.20546/ijcmas.2020.906.043


A Study on Marketing Behaviour of Tomato Growers in Shivpuri District M.P, India
Sonare Rashmita*, Bihare Govinda and Singh Arvind
Department of Agriculture Extension Education, College of Agriculture, Gwalior-474002, India
*Corresponding author
Abstract:

The present study was carried out in Shivpuri district (M.P.) due to the maximum area (8145 ha) and production (252495 MT) of tomato in this district. There are 8 blocks of Shivpuri district out of which 3 blocks were selected on the basis of maximum area and production.120 respondents were selected with the help of simple random sampling without random sample. Objective of this study is to study the Marketing behavior of tomato growers. marketing behavior that consumers display in searching for, purchasing, selling, using, evaluation and disposing of products and services that they expect will satisfy their needs. The study revealed that majority of the respondents (75%) had medium level of overall marketing behaviour followed by low (18.3%) and only 6.7 per cent had high level of marketing behavior.


Keywords: Respondent, Tomato growers, simple random sampling and Mediator
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How to cite this article:

Sonare Rashmita, Bihare Govinda and Singh Arvind. 2020. A Study on Marketing Behaviour of Tomato Growers in Shivpuri District M.P, India.Int.J.Curr.Microbiol.App.Sci. 9(6): 331-334. doi: https://doi.org/10.20546/ijcmas.2020.906.043