National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was carried out in Shivpuri district (M.P.) due to the maximum area (8145 ha) and production (252495 MT) of tomato in this district. There are 8 blocks of Shivpuri district out of which 3 blocks were selected on the basis of maximum area and production.120 respondents were selected with the help of simple random sampling without random sample. Objective of this study is to study the Marketing behavior of tomato growers. marketing behavior that consumers display in searching for, purchasing, selling, using, evaluation and disposing of products and services that they expect will satisfy their needs. The study revealed that majority of the respondents (75%) had medium level of overall marketing behaviour followed by low (18.3%) and only 6.7 per cent had high level of marketing behavior.
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