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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2018: 95.39
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(4): 1683-
DOI: https://doi.org/10.20546/ijcmas.2020.904.197


Some Socio-Economic Aspects of Consumers in Unorganized Markets of Kolkata City, India
Sinha* and Md. H. Ali
Department of Agricultural Economics, Bidhan Chandra Krishi Viswavidyalaya
Mohanpur, Distt. Nadia, West Bengal, India
*Corresponding author
Abstract:

Consumers’ perception is defined as the study of how an individual customer, groups of customer select, buy, use, and dispose ideas, goods, and services that cater their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. Rathod et al., (2008), focused on finding the difference of criteria for selection of retail store among customers. Primary data was collected from seven big cities of Gujarat by quota sampling. The findings showed that the choice criteria for selecting a particular retail outlet, in case of multi brand retail outlets differed. The availability of variety was given the highest importance by customers, second priority was given to service quality and third most important criteria was availability of variety and fourth was shopping convenience. The study intends to examine the consumers’ perception for marketing differential agro-commodities in the unorganized markets. The study revealed that the maximum percentage of customers purchases wet commodities (vegetables and fruits) from traditional markets whereas in case of dry (grocery) commodities they prefer organized outlets.


Keywords: Customers, Unorganized, Retail, Dry Commodities,Wet commodities
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How to cite this article:

Sinha, S. and Md. H. Ali. 2020. Some Socio-Economic Aspects of Consumers in Unorganized Markets of Kolkata City.Int.J.Curr.Microbiol.App.Sci. 9(4): 1683-. doi: https://doi.org/10.20546/ijcmas.2020.904.197