International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39 For more details click here
National Academy of Agricultural Sciences (NAAS) : NAAS Score: *5.38 (2020) [Effective from January 1, 2020]For more details click here

Login as a Reviewer

Indexed in

National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

See Guidelines to Authors
Current Issues

Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(2): 2914-2920

Data Driven Marketing Applications for Agriculture Services
Rekha Dabbara*, M. Chandrakumar, V. Anandhi and D. Muruganandhi
Warden office, Tamil Nadu Agricultural University, Coimbatore-641003, India
*Corresponding author

Agriculture marketing system has undergone several changes over the last 60 years owing to the increased marketed surplus, increase in urbanization and income levels and consequent changes in the pattern of demand for marketing services; increase in linkages with distant and overseas markets. Use of information and communication technology (ICT) in agricultural sector can be called as e-Agriculture or e-Agribusiness.ICT helps small farm holders to find multiple buyers for producer who are willing to pay high price. Use of mobile application providing price information to farmers can reduce market distortions. In the Global scenario, in Ghana, mfarms provides the tools to help every actor within the agricultural value chain. In Zambia, Madagascar and Zimbabwe, Farmbook app provides farmers with access to a business planning process, that is focused on their product and market opportunity. In China’s agricultural industry, traditionally farmers plan their crop based on sales of previous season. Pinduoduo app gave out over 500,000 kilograms of free fruit every day, benefiting not only consumers but also growers in rural areas for playing Duo Duo Orchard game in the app . e-NAM is developed to transport the agri product from one market to another in smooth way to save the produce. e-Choupal links rural farmers via internet for procurement of agriculture and aquaculture products like coffee, soybean, prawns . Mandi trade is a one-step platform for farmers where information about weather updates, crop prices, shop agri based products, selling their produce, agricultural news are all presented in one mobile application. eMandi app platform does not only facilitate connecting, procuring and selling between the right vendors, but also ensures the right transportation options for the best value in the entire transaction. IFFCO iMandi app one stop shop for farmers to buy and sell agri products, allow farmers to buy IFFCO products like fertilizers, seeds at discounted price with free delivery. Mandee App is business to business platform for buying the agriculture products by wholesalers, retailers, traders. This article gives idea about current digital services in marketing of agriculture produce.

Keywords: Agriculture, Produce, Marketing, Digital Marketing, Information communication technology.
Download this article as Download

How to cite this article:

Rekha Dabbara, M. Chandrakumar, V. Anandhi and Muruganandhi. D. 2020. Data Driven Marketing Applications for Agriculture Services.Int.J.Curr.Microbiol.App.Sci. 9(2): 2914-2920. doi: