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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
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Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(11): 823-829
DOI: https://doi.org/10.20546/ijcmas.2019.811.097


Impact of Cashless Transactions on Purchasing Behavior of Respondents
Manisha Ohlan1*, Ella Rani1 and C.D. Autade2
1Department of Extension Education and Communication Management, I. C. College of Home Sciences and College of Agriculture, CCS Haryana Agricultural University, Hisar, Haryana, India
2Mahatma Phule Krishi Vidyapeeth, Rahuri, Maharashtra, India
*Corresponding author
Abstract:

The present study was conducted in Hisar district of Haryana state covering 200 respondents from two localities viz., rural and urban. Results shows that majority of respondents preferred to use cash in purchasing of items less than Rs.5, 000. None of the respondents preferred cash for purchasing more than Rs. 20,000. The findings are supported by Hernandez et al., 2014 who revealed that the preference of cash was to refrain from overspending and to keep an insight into the volume of spending. Debit card was utilized by majority of respondents, followed by credit card and Immediate Payment Service (IMPS).Majority of respondents in urban area utilized and respondents in rural area did not utilize bankcards before demonetization and no change was observed on their purchasing behaviour. The findings are in line of the study of Arabzadeh and Aghaeian (2015), Hirsehman (1979) argued that use of credit cards affected lifestyles, purchasing behaviour and attitude towards debt of the cardholders focused on the influence of method of payment on purchasing behaviour. It was found that individuals who possess both credit bankcards and in store cards were more likely to buy than those who own only bankcards or in-store cards. Further, it was also found that cardholders were more likely to make bigger purchases than non-card holders and mentioned that credit cards facilitate and induce purchases as compared to cash.


Keywords: Cash less, Preference, Duration, Impact, Utilization
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How to cite this article:

Manisha Ohlan, Ella Rani and Autade, C.D. 2019. Impact of Cashless Transactions on Purchasing Behavior of Respondents.Int.J.Curr.Microbiol.App.Sci. 8(11): 823-829. doi: https://doi.org/10.20546/ijcmas.2019.811.097