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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
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Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(8): 1675-1689
DOI: https://doi.org/10.20546/ijcmas.2019.808.198


Principal Component Analysis for Fast Food Consumption among Teenagers of Sabour Block in Bhagalpur, India
Ruchi Kumari and Mamta Kumari*
PG Department of Home Science-Food and Nutrition, Tilka Manjhi Bhagalpur University, Bhagalpur-812 007, India
*Corresponding author
Abstract:

This study assessed the consumption pattern of fast foods (Indian fast food, IFF; and Western fast food, WFF) and awareness of health hazards related to fast food among teenagers (boys and girls; 12-19 years). The data was collected for questionnaire related to fast food consumption viz., attraction for fast food, satisfaction with fast food, reason for cooking fast food at home, frequency of consuming fast food, Size of fast food preferred, reason for taking fast food with variables, favorite place for having fast food, choosing a particular place to consume, and having earlier any type of educational knowledge or educational programme about fast foods. PCA revealed that (1) attraction for fast food among teenagers is not for relaxation, but the advertisement lures teenagers to fast food, (2) preference for fast food influenced by its deliciousness and convenience, and when it comes to status symbol price doesn’t matter; (3) cooking fast food at home is not due to a change from regular diet, (4) fast food consumption is not so frequent, it is twice a month mostly, (5) size of fast food, small and medium mostly preferred, (6) choosing the fast food influenced by the decrease in comfort/relax level in teenagers, (7) home cooked may not be satisfying to the teenagers, (8) choosing a particular place to consume fast food influenced by location of fast food corner to some extent, and (9) lack of regular curriculum based awareness led to shift for other awareness and educational programmes.


Keywords: Fast food, Teenagers, Indian fast food, Western fast food, Principal component analysis
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How to cite this article:

Ruchi Kumari and Mamta Kumari. 2019. Principal Component Analysis for Fast Food Consumption among Teenagers of Sabour Block in Bhagalpur.Int.J.Curr.Microbiol.App.Sci. 8(8): 1675-1689. doi: https://doi.org/10.20546/ijcmas.2019.808.198