National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was conducted in Hisar district of Haryana state covering 200 respondents from two localities viz., rural and urban. Results shows majority of respondents had possession of Cable TV, followed by television and newspaper and had high mass media exposure. A recent survey found that 112 million households in India own a television, with 61 percent of those homes having cable or satellite service (National Readership Studies Council, 2006). In China, television exposure grew from 18 million people in 1977 to 1 billion by 1995 (Thomas, 2003). In more recent years, satellite and cable television availability had increased dramatically. Majority of respondents had high utilization of localite sources and low utilization of cosmopolite sources. It was also found that majority of respondents had exposure of PayTm for using cashless system, followed by credit card and internet banking. Brid et al., (2017) identified that PayTm had maximum users, other features lack in somewhat features compared with PayTm, so people preferred to use PayTm than other apps.
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