National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Rice belong to genus Oryza. The cultivated species are Oryza sativa and Oryza glaberrima. Oryza glaberrima has been cultivated in West Africa. Rice is grown under many different conditions and production system, but submerged in water is the most common method use worldwide. Rice is the only cereal crop that can grown for long periods of time in standing water. 57% of rice is grown on irrigated land, 25% on rainfed lowland, 10% on the uplands, 6% in deepwater and 2% in tidal wetland. The study was conducted to understand the nature of the marketing channels, marketing costs, margins, price spread and producer’s share in the consumer’s price of paddy in Chandrapur district of Maharashtra. The data base consists of producer, wholesalers, and retailers of paddy from whom primary data were collected by personal interviews with the help of pretested schedule during 2017-18. Three marketing channels were identified in case of paddy i.e. I. Producer-Consumer. II .Producer-Retailer-Consumer, III. Producer-Wholesaler-Retailer-Consumer. Per farm total production of paddy was 41.34 qtl/ha. Out of the total production 1.65 per cent was retained for family consumption and left was marketed through different channels. Among marketing cost incurred by different intermediaries marketing cost of wholesaler was highest and cost incurred by producer was lowest. Channel I was most efficient with 58.38 price spread and 97.52 per cent producer’s share in consumer rupee. And price spread was highest in the channel III where number of intermediaries was also more.
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