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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
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Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(5): 1359-1368
DOI: https://doi.org/10.20546/ijcmas.2019.805.155


Marketing Pattern and Marketing Efficiency of Organic Large Cardamon and Ginger Spices Grown in East District of Sikkim
Archana Sharma and Amod Sharma*
Department of Agricultural Economics, Nagaland University SASRD, Medziphema Campus, District: Dimapur - 797 106, Nagaland, India
*Corresponding author
Abstract:

The present study on marketing pattern and marketing efficiency of organic large cardamom and ginger spices crops grown in East district of Sikkim state was initiated during the year 2017 to 2019 with the selection of 80 numbers of respondents and it was categorized into three groups viz., marginal, small and semi-medium size groups based on available cultivable land under the both selected spices crops. To achieve the specific objectives of the present study a multi stage purposive stratified random sampling method was adopted. Further data reveals that on the selected farm size group the majority of the respondents (50.00 per cent) belonged to small land holding with an area of 1.01 ha to 2.00 ha. While in the marketing of ginger, the highest cost was incurred by processor (Rs.6.08) in Channel II followed by Producer (Rs1.5) in Channel I. The total marketing cost was higher in Channel II (Rs. 7.42/Kg) than Channel I (Rs.3.21/Kg). Total marketing margin was found to be the highest in Channel II (Rs.247.64) than Channel I (Rs.41.89). The largest chunk of margin was enjoyed by the producers in Channel II (Rs.219.5 per Kg) followed by processor in channel II (Rs.13.93 per Kg). On assessing efficiency, through Conventional method it was found that Channel II was more efficient (4.72 per cent) as compared to Channel I (2.21 per cent). Through Shepherd method also Channel II was found to be more efficient (34.37 per cent) than Channel I (14.05 per cent). Through Acharya’s method Channel II was found to be more efficient (0.86 per cent) than Channel I (0.84 per cent), respectively. The producer’s share in consumer’s price was found to be high in channel II (97.09 per cent) than Channel I (92.88 per cent), respectively.


Keywords: Large cardamom, Ginger, Marketing, pattern, Efficiency, Spices
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How to cite this article:

Archana Sharma and Amod Sharma. 2019. Socio Marketing Pattern and Marketing Efficiency of Organic Large Cardamon and Ginger Spices Grown in East District of Sikkim.Int.J.Curr.Microbiol.App.Sci. 8(5): 1359-1368. doi: https://doi.org/10.20546/ijcmas.2019.805.155