International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 8, Issue:5, May, 2019

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : /
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(5): 427-433

SWOC Analysis and strategies for Promotion of Organic Paddy Farming in Cauvery Delta Zone of Tamil Nadu, India
D. Karpagam1* and R. Jansirani2
1Department of Agricultural Extension and Rural Sociology
2Department of Sustainable Organic Agriculture, Tamil Nadu Agricultural University, Coimbatore-641003, India
*Corresponding author

SWOC analysis is a strategic planning method used to research external and internal factors which affect company success and growth. Firms use SWOC analysis to determine the Strengths, Weaknesses, Opportunities and Challenges of the firm, products and competition. A study was conducted to investigate the prospects of organic paddy farming in Cauvery Delta Zone of Tamil Nadu for SWOC analysis on organic paddy farming. 180 organic paddy farmers were selected by proportionate random sampling technique. Majority of the organic paddy framers perceived and ranked low cost of production (I rank), sustainability (II rank) and use of indigenous technologies (III rank) were strengths. Weaknesses include inadequate technology, lower yield and less awareness were first, second and third rank respectively. Opportunities perceived by majority of organic paddy farmers were growing environmental concern (I rank), growing health awareness (II rank) and increasing market demand (III rank). Costly and complex organic certification process (I rank), weed problems (II rank) and most of the fields are contiguous and problem of contamination (III rank) were the challenges as perceived by organic paddy farmers. Based on the result of SWOC, strategies were suggested for the development of organic paddy farming in research extension, production, processing and marketing sectors.

Keywords: SWOC, Organic paddy farming, Cauvery delta zone, Opportunities and Challenges

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How to cite this article:

Karpagam, D. and Jansirani, R. 2019. SWOC Analysis and strategies for Promotion of Organic Paddy Farming in Cauvery Delta Zone of Tamil Nadu, India.Int.J.Curr.Microbiol.App.Sci. 8(5): 427-433. doi:
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.