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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(4): 253-258
DOI: https://doi.org/10.20546/ijcmas.2019.804.027


Study on Relationship between Profile Characteristics of Groundnut Farmers and their Marketing Behaviour in Anantapuramu District of Andhra Pradesh, India
A. Vineetha1*, V. Sailaja1 and P.V. Satya Gopal2
1Department of Agricultural Extension, S.V Agricultural College, Tirupati, India
2Department of Agricultural Extension, Agricultural College, Bapatla, India
*Corresponding author
Abstract:

Study on relationship between profile characteristics of groundnut farmers and their marketing behaviour aimed to bring out a strategy to increase the marketing behaviour of groundnut farmers. The Present investigation was carried out in Anantapuramu district of Andhra Pradesh. The results of the study revealed that the independent variables viz., Education, Annual income, Material possession, Extension contact, Trainings received and Social participation were found to be positively significant with the marketing behaviour of the groundnut farmers and age, area under groundnut cultivation, experience in groundnut cultivation and agricultural inputs acquisition pattern were found negatively significant with the marketing behaviour of the groundnut farmers. All the selected 10 independent variables put together explained about 76.00 per cent variation in the marketing behaviour of groundnut farmers.


Keywords: Groundnut farmers, Profile characterisics, Marketing behaviour, Education, Correlation
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How to cite this article:

Vineetha, A., V. Sailaja and Satya Gopal, P.V. 2019. Study on Relationship between Profile Characteristics of Groundnut Farmers and their Marketing Behaviour in Anantapuramu District of Andhra Pradesh, India.Int.J.Curr.Microbiol.App.Sci. 8(4): 253-258. doi: https://doi.org/10.20546/ijcmas.2019.804.027