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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2018: 95.39
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
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Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2018.7(9): 2573-2579
DOI: https://doi.org/10.20546/ijcmas.2018.709.320


Impact study of Influence of Agricultural Mass Media Programme on Farmers
Deepa Indoria1*, Mani Ram2 and R.L. Solanki1
1KVK, Chittorgarh, MPUAT, Udaipur, Rajasthan, India
2KVK, Rajasamand, MPUAT, Udaipur, Rajasthan, India
*Corresponding author
Abstract:

The present study was conducted in Chittorgarh region of Rajasthan. Out of five districts in Chittorgarh region, two districts Chittorgarh and Pratapgarh were selected randomly by using simple random sampling. From the selected two districts, a total of 6 panchayat samities were selected randomly. A total 29 villages were selected randomly from the selected panchayat samities in proportion to size of the panchayat samities. From each selected village 10 per cent respondents were selected. In this way a total of 302 respondents were selected for study purpose. Majority (92.72 per cent) of farmers were aware about the name of 'Kheti Ri Batan' programme broadcasted by AIR, Chittorgarh. More than two-third of the respondents were using radio for the timings of broadcast of the 'Kheti Ri Batan' programme of AIR, Chittorgarh. Majority (85.43 per cent) of the respondents were aware about, the duration of broadcast of 'Krasha Ri Batan'. All the respondents were aware about the name of the farm TV programme, like 'Rajasthani news', 'Rangoli' and entertainment programmes followed by more than 90 per cent of farmers were aware about the name of 'Choupal', 'Krishi Darshan', 'Kalyani', 'Kheti Badi', 'Prashnottri' programmes delivered from Doordharshan Kendra Chittorgarh. All the respondents were aware about the duration of telecast of Rangoli, film and entertainment programmes followed by more than 90 per cent farmers who were aware about the duration of telecast of 'Choupal' and 'Kheti Badi', programmes. Majority (61.92 percent, 57.62 per cent and 48.34 per cent) of respondents were aware about the name of farm magazines viz. 'Khet Khaliyan', 'Kheti Ri Batan' and 'Chokhi Kheti', respectively. Majority of respondents (85.76 per cent and 83.11 per cent) were aware about the name of newspapers like 'Dainik Bhaskar' and 'Rajasthan Patrika', respectively.


Keywords: Mass Media, Telecast, Broadcasting, Recording, Editing, Publication
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How to cite this article:

Deepa Indoria, Mani Ram and Solanki, R.L. 2018. Impact study of Influence of Agricultural Mass Media Programme on Farmers.Int.J.Curr.Microbiol.App.Sci. 7(9): 2573-2579. doi: https://doi.org/10.20546/ijcmas.2018.709.320