National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Traditional extension methods of communication system have numerous limitations in adoption of technologies. It involves a lot of time and efforts to deliver the message. The quality of extension messages gets heavily distorted and eroded when it ultimately reaches the end users. Most of technical staff within the state departments of animal husbandry lacks the capacity to effectively communicate with both the research system and the stakeholder group. Keeping all these points in mind a study was conducted to identify and document the constraints in adoption of scientific dairy practices by following the traditional methods of extension communication as perceived by scientists and farmers. The constraints were studied at field, institutional and technical levels for scientists and field, institutional and individual levels for farmers. On analysis it was found that 70 per cent of the scientists perceived lack of motivated extension workers at grass root level as major field level constraint followed by 45 per cent who stated lack of sufficient extension aids, tools and techniques in the department of animal husbandry and other line departments as major institutional constraint. Among technical constraints, 50 per cent of the scientists stated that traditional methods of extension are not much interactive compared to other media. Among farmers, 69.16 per cent, 76.66 per cent and 85 per cent perceived that outdated information is provided through the traditional methods is major field level constraint, agriculture/livestock information on radio and television is mostly broadcasted at odd hours as major institutional constraint and need based information is not available as major individual constraint respectively.
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