National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Organized retail markets play an important role of reducing middlemen in the marketing system. These markets provide good customary services to consumers as well as to producers. Organized retailers directly procure the vegetables from the farmer’s field, thereby avoid the entry of middlemen in the marketing channel which is beneficial to the farmer, at the same time producers share in consumer rupees also increased. The present study was aimed at assessing the socio-economic impact of organized retail farmers. A sample size of 100 retail farmers and 100 non-retail farmers was selected. A binary logit model was used to analyze the impact of organized retail marketing. The results revealed that in comparison to non-retail farmers, retail farmers were more likely to bring changes in increased cropping intensity, leased in land for cultivation, improved education of their children, repay their old loans and increase savings.The study also observed that organised retail marketing is more effective compared to traditional one.
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