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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39 For more details click here
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2018.7(5): 3617-3626
DOI: https://doi.org/10.20546/ijcmas.2018.705.418


Socio-Economic Impact of Retail Super Markets on Peri-Urban Vegetable Growers
H.D. Venu Prasad1, B.K. Singh2, Premlata Singh2 and Abhimanyu Jhajhria3
1Centre for Water Resources Development and Management, Kozhikode, India
2Division of Agricultural Extension, Indian Agricultural Research Institute, New Delhi, India
3National Institute of Agricultural Economics and Policy Research, New Delhi, India
*Corresponding author
Abstract:

Organized retail markets play an important role of reducing middlemen in the marketing system. These markets provide good customary services to consumers as well as to producers. Organized retailers directly procure the vegetables from the farmer’s field, thereby avoid the entry of middlemen in the marketing channel which is beneficial to the farmer, at the same time producers share in consumer rupees also increased. The present study was aimed at assessing the socio-economic impact of organized retail farmers. A sample size of 100 retail farmers and 100 non-retail farmers was selected. A binary logit model was used to analyze the impact of organized retail marketing. The results revealed that in comparison to non-retail farmers, retail farmers were more likely to bring changes in increased cropping intensity, leased in land for cultivation, improved education of their children, repay their old loans and increase savings.The study also observed that organised retail marketing is more effective compared to traditional one.


Keywords: Socio-economic impact, Retail farmers, Non-retail farmers, Logistic regression
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How to cite this article:

Venu Prasad, H.D., B.K. Singh, Premlata Singh and Abhimanyu Jhajhria. 2018. Socio-Economic Impact of Retail Super Markets on Peri-Urban Vegetable Growers.Int.J.Curr.Microbiol.App.Sci. 7(5): 3617-3626. doi: https://doi.org/10.20546/ijcmas.2018.705.418