National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The extension contact and Mass Media play an important role in transmitting viable information to users through various sources and channels for the diffusion of the new technology in order to bring about awareness and changes in the attitudes of farmers. The study was conducted in Akola district of Maharashtra collecting data from 120 onion growers using structured interview schedule. Randomly 24 onion growing farmers were selected from each selected five villages constituted a sample size of 120 farmers. The different sources of information used by the respondents were identified in this study. The data was recorded for use of various number of information sources like mass media, cosmopolite and localite. The findings of the study clearly depicts that among the mass media sources T.V. 100%, mobile 94.17% and newspaper 90.83% were the most used sources by the respondents. Whereas, regarding cosmopolite sources of information input supplier ranks- I with 118 respondents (98.33%), followed by extension officer rank II and sub-divisional/block agriculture office rank- III as the majority of 76 respondents (63.33%) and 75 respondents (62.5%) respectively are the most commonly used by them and from localite sources 119 (99.17%) used to collect information from friends/ relatives/ neighbours followed by Gram pradhan 111 respondents (92.5%), rank- III Experienced/Progressive farmers with 110 (91.67%). Hence, extensive use of these channels should be made to reach the farmers for transfer of agriculture and allied related information or technologies.
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