National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The study has been conducted in the state of Jammu and Kashmir where the major fish marketing stakeholders like pre-harvesting contractors, wholesalers, retailers, fish vendors and consumers have been interviewed. The paper has examined and evaluated the investment patterns, profitability and constraints of various intermediaries involved in locally produced exotic carps (grass carp, common carp and silver carp) marketing. Among the wholesalers and retailers of the state the major investment was done in purchasing of deep freezers followed by the storage facilities and others. The major contribution in investment for pre harvesting contractor was done for the purchase of nets. The results revealed that the Benefit Cost (B: C) ratio was highest amongst the pre harvesting contractors (3.55) followed by retailers (3.10) and wholesalers (2.25). The study has used the Garrette ranking method to analyze the constraints and the same has revealed that the major constraint for the wholesalers and retailers were the lack of marketing facilities as there was no exclusive market available where the fish could be bought and sold.
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