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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39 For more details click here
National Academy of Agricultural Sciences (NAAS) : NAAS Score: *5.38 (2020) [Effective from January 1, 2020]For more details click here

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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2018.7(1): 2558-2565
DOI: https://doi.org/10.20546/ijcmas.2018.701.308


A Study of Factors Affecting Online Buying Behavior of Students
Jukariya* and R. Singhvi
Department of Family Resource Management, College of Home Science, MPUAT,Udaipur-313001, Rajasthan, India
*Corresponding author
Abstract:

Online shopping has been emerged with fresh idea and has created endless opportunities for all. India has ranked in online shopping after Japan and America. This is primarily due to the fact that internet penetration is very fast and secondly the inclination and interest of massive youth population toward online shopping. This paper examines the key factors which affect buying motives of students of MPUAT, Udaipur for online buying or e-shopping. To investigate this questionnaire method was used. A total of 100 post graduation students from four colleges of MPUAT, Udaipur, Rajasthan were selected. Students asked their level of agreement on 23 aspects related to online shopping. The study identified that there are Transaction security and multiple payment options, Personal privacy and security, Product price and quality, the speed of access and after – sales service were few major factors that affect students’ online shopping behaviour.


Keywords: Online shopping, Buying behaviour
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How to cite this article:

Jukariya, T. and Singhvi, R. 2018. A Study of Factors Affecting Online Buying Behavior of Students.Int.J.Curr.Microbiol.App.Sci. 7(1): 2558-2565. doi: https://doi.org/10.20546/ijcmas.2018.701.308