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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(12): 2853-2860
DOI: https://doi.org/10.20546/ijcmas.2017.612.332


An Empirical Study on Consumer Behavior towards Fusion of Techniques
Suman Sodhi*, Nisha Arya and Neha Chauhan
Department of Textile and Apparel Designing, I.C. College of Home Science, CCSHAU, Hisar-125004, Haryana, India
*Corresponding author
Abstract:

Indian art history has given a rich storage of traditional painting in Indian sub-continent from pre-history to present time. The style of painting differs from region to region and period. There is a living tradition in the art field of Bihar that is called Madhubani painting which enlightened about the social structure as well as culture identity of Bihar and the styles of painting has been changing from generation to generation. The present study was conducted to strengthen creativity by exploring the possibility of fusion of traditional motifs of Madhubani Painting for Aari work. The aim for conducting this research is to study the consumer behaviour in terms of overall appeal, cost acceptability and suitability of developed products with techniques used by maintaining the beauty and originality of traditional painting as well as Aari work. In this study the opinion of experts and consumers was sought. They were asked to give their preferences for developed samples in terms of overall appeal and acceptability level of the cost of the developed samples. It was found that the expert’s had very high opinion about overall appeal. The cost of prepared samples of Madhubani painting was highly acceptable by the majority of the experts. The work done in the form of prepared samples was appreciated and preferred for application on wide range of articles. Thus, the motifs explored from Madhubani painting were highly acceptable for product development.


Keywords: Madhubani, Aari work, Painting, Style, Fusion.
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How to cite this article:

Suman Sodhi, Nisha Arya and Neha Chauhan. 2017. An Empirical Study on Consumer Behavior towards Fusion of Techniques.Int.J.Curr.Microbiol.App.Sci. 6(12): 2853-2860. doi: https://doi.org/10.20546/ijcmas.2017.612.332