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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2019: 96.39
Index Copernicus ICI Journals Master List 2019 - IJCMAS--ICV 2019: 96.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(9): 2423-2433
DOI: https://doi.org/10.20546/ijcmas.2017.609.298


An Exemplary Story of Growing Temperate Mushroom in Tropical Climate of Rural India: Lessons for Other Startups
Mahantesh Shirur1*, N.S. Shivalinge Gowda2, M.J. Chandregowda3,Sunil2 and Rajesh K. Rana4
1Directorate of Mushroom Research, Solan-173 213, HP, India
2Department of Agricultural Extension, UAS, GKVK, Bengaluru-560 065, Karnataka, India
3ICAR-agricultural technology application research institute, Hebbal, Bengaluru-24, India
4ICAR-ATARI, Ludhiana, India
*Corresponding author
Abstract:

Mushroom cultivation is a remunerative agribusiness in India and other parts of the world. Being an emerging commercial activity, many startup entrepreneurs are venturing into mushroom cultivation in India. Consumer demand for a particular mushroom variety drives entrepreneurs to create environment controlled facilities for growing that particular mushroom. Growing a temperate mushroom in a tropical climate is advantageous on profit front but it poses several challenges too. The notion of mushroom as a food of elite and several other myths associated with its consumption are impeding its spread to rural areas. A case study of growing temperate mushroom in the tropics of rural India was undertaken. Based on the project cost and cost of growing a temperate mushroom in the country side of tropical region, the techno-economic feasibility analysis was carried out in this study. The observations in the case study have implications for the mushroom entrepreneurship and mushroom consumption in India and many other tropical countries. Based on the case study, lessons for startup enterprises are also delineated.


Keywords: Mushroom cultivation, Success story, Entrepreneurship, Entrepreneurial behaviour, Startups
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How to cite this article:

Mahantesh Shirur, N.S. Shivalinge Gowda, M.J. Chandregowda, Sunil and Rajesh K. Rana. 2017. An Exemplary Story of Growing Temperate Mushroom in Tropical Climate of Rural India: Lessons for Other StartupsInt.J.Curr.Microbiol.App.Sci. 6(9): 2423-2433. doi: https://doi.org/10.20546/ijcmas.2017.609.298