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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Jasmine is one of the major commercial flower crops of south India. In Karnataka, jasmine has been cultivated in all most all districts. Hence, the study have been taken up by to examine the cost and returns structure of jasmine cultivation, identifying the marketing channels, assessing the marketing cost and to document the problems of production and marketing of jasmine in Koppal district. Thus, the data have been collected from 120 jasmine growers, 10 commission cum wholesale agent and 10 from retailers with the help of pretested well designed questionnaire. The collected data were subjected to various financial analysis viz., discounted and undiscounted techniques. The results revealed that during 2011-12, Rs. 28,252.75 was required for establishment of jasmine garden in one acre out of which labour was to the tune of 43.67per cent and material cost was accounted 56.33 per cent. The gross and net returns were increasing from initial year of establishment. The financial analysis viz., NPV, BCR, IRR and NPV revealed that establishment and maintenance of jasmine garden was economically viable. The flowers are marketed through farmers -commission cum wholesalers –retailers and consumers. The high rate of commission charge, pest incidence and lack of producer organization were the major problems of jasmine production and marketing.