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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(7): 2540-2545
DOI: https://doi.org/10.20546/ijcmas.2017.607.299


Efficiency of Marketing Channel and Cost-Benefit ratio of Farmers towards Poultry and Animal Enterprises in Burdwan District of West Bengal, India
Dibyendu Pal1*, Gouranga Mazumdar1, Lokesh Kumar Tinde1, Deepak Hembram1 and Anamika Guha2
1Department of Agricultural Extension, Bidhan Chandra Krishi Viswavidyalaya Mohanpur, District-Nadia West Bengal, 741252 India
2Department of Agricultural Extension, Uttar Banga Krishi Viswavidyalaya, Pundibari,District-Cooch Behar, West Bengal, 736165, India
*Corresponding author
Abstract:

The study was conducted in Burdwan district of West Bengal (India) during 2015-16 due to the livestock production and commercial areas. The present paper attempts to examine the efficiency of marketing channel and cost-benefit ratio of animal and poultry enterprises of the farmers. Hence, this study was conducted to know the efficiency level of farmers towards marketing channel and cost-benefit ratio. The outcomes of the study indicate that having 72% people high with medium level efficiency of marketing channel and 44% people high with medium efficiency of cost benefit ratio of livestock enterprises and its relationship with depended variables and personal socio-economical characteristics of farmers. The study also revealed that age, Family size, land holding, farm power, house type and material possession had highly positive significant and type, family education bird population and animal population had positive significant relationship with marketing channel. And family size and land holding Material possession had highly positive significant relationship and no of animal reared and bird population had positive significant relationship with efficiency of cost-benefit ratio. Lacks of livestock market information, farmers are selling their livestock and other related products at low costs, and they do not maximize the benefits. Therefore for government should makes a policy which will be perception about marketing channel to the farmers through extension functionaries with provide additional training related to livestock technologies so that the beneficiaries learn cost management while minimizing production costs and optimizing returns.


Keywords: Efficiency, Bird population, Livestock, Enterprises, Correlation.
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How to cite this article:

Dibyendu Pal, Gouranga Mazumdar, Lokesh Kumar Tinde, Deepak Hembram and Anamika Guha. 2017. Efficiency of Marketing Channel and Cost-Benefit ratio of Farmers towards Poultry and Animal Enterprises in Burdwan District of West Bengal, India.Int.J.Curr.Microbiol.App.Sci. 6(7): 2540-2545. doi: https://doi.org/10.20546/ijcmas.2017.607.299