National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was conducted in Saharanpur and Hapur district to know the personal socio – agro economic, psychological and communicational characteristics of the vegetable growers. It was found that majority of 87.50% vegetable growers belongs to the age group of 25-50 years, 80% belongs to OBC category, 40.63% middle school passed, 98.12% married, 86.25% jointly living, 73.75% family having 5–8 members in a family, 83.75% having own land for cultivation, 45.62% belongs to small land holding size, 50.63% farmers having 2- 4 milch animals, 100% having electricity at home,57.50% farmers having jhota buggy for loading, 73.12% having two wheeler transport facilities, 52.50% farmers belongs to income group of fifty thousand to 1 lac per annual. The vegetable growers 35.41 percent were agree of the risk bearing statement, followed by 23.435 percent vegetable growers were strongly agree of the risk bearing statements, 50.63 percent vegetable growers were taking medium level of risk in vegetable cultivation, followed by 30.00 percent vegetable growers were taking low level risk in vegetable cultivation. In institutional source of communication the KrishiVigyan Kendra / University scientists was ranked 1st in credibility, in group approach demonstration ranked in 1st, in mass communication media television ranked in 1st and non-institutional/informal communication source friends was ranked 1st in credibility of the farmers opinion.
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