National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Wild pomegranate is one of the important cash crop tree species of the mid-hill zone of western Himalayan region. A multistage random sampling technique was used for the selection of the respondents. The analysis was based on data based on survey of 50 farm households. Highest efficiency of channel-A was observed (271.73) but the volume transacted was very less (5 %) and high quality produce was traded through this channel. Total marketing cost varies from Rs. 55.00 to Rs. 1618.00 and marketing margin Rs. 0.00 to Rs. 4382 in different marketing channels, Price spread were examined Rs. 55 in channel A to Rs. 6000 in channel E. Producer’s share in consumer’s rupee were examined in different marketing channels which varied from 99.63 % to 70.00 % in channel A to channel B, implying channel-A most efficient. The χ2 value was found non-significant for the problems like lack of storage facilities and delayed payments indicating these problems equally same for different farm size categories. Information on market potential, price and market intelligence is required to be collected through regular market survey so that proper marketing strategy could be formulated. A sound data base of production potential along with their potential needs to be created.
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