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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2019: 96.39
Index Copernicus ICI Journals Master List 2019 - IJCMAS--ICV 2019: 96.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(7): 1551-1558
DOI: https://doi.org/10.20546/ijcmas.2017.607.185


Market Analysis and Problem Faced by the Wild Pomegranate Growers in Himachal Pradesh, India
Devender Singh Dogra, Chandresh Guleria*, Amit Guleria and Manoj Kumar Vaidya
Department of Social Sciences, Dr Yashwant Singh Parmar University of Horticulture and Forestry, Nauni, Solan- 173230 (H.P.), India
*Corresponding author
Abstract:

Wild pomegranate is one of the important cash crop tree species of the mid-hill zone of western Himalayan region. A multistage random sampling technique was used for the selection of the respondents. The analysis was based on data based on survey of 50 farm households. Highest efficiency of channel-A was observed (271.73) but the volume transacted was very less (5 %) and high quality produce was traded through this channel. Total marketing cost varies from Rs. 55.00 to Rs. 1618.00 and marketing margin Rs. 0.00 to Rs. 4382 in different marketing channels, Price spread were examined Rs. 55 in channel A to Rs. 6000 in channel E. Producer’s share in consumer’s rupee were examined in different marketing channels which varied from 99.63 % to 70.00 % in channel A to channel B, implying channel-A most efficient. The χ2 value was found non-significant for the problems like lack of storage facilities and delayed payments indicating these problems equally same for different farm size categories. Information on market potential, price and market intelligence is required to be collected through regular market survey so that proper marketing strategy could be formulated. A sound data base of production potential along with their potential needs to be created.


Keywords: Marketing cost, Marketing efficiency, Price spread, Wild pomegranate and Chi-square.
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How to cite this article:

Devender Singh Dogra, Chandresh Guleria, Amit Guleria and Manoj Kumar Vaidya. 2017. Market Analysis and Problem Faced by the Wild Pomegranate Growers in Himachal Pradesh, India.Int.J.Curr.Microbiol.App.Sci. 6(7): 1551-1558. doi: https://doi.org/10.20546/ijcmas.2017.607.185