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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39 For more details click here
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(7): 866-872
DOI: https://doi.org/10.20546/ijcmas.2017.607.106


Perception and Usefulness of Mobile Phone Based Agro-Advisories (MBAs)
K. Madan Mohan Reddy1*, I. Sreenivasa Rao1, M. Srinivasulu1 and G. D. Satish Kumar2
1Department of Agricultural Extension, College of Agriculture, Professor Jayashankar Telangana State Agricultural University (PJTSAU), Hyderabad-30, Telangana, India
2Indian Institute of Oilseed Research, Hyderabad-30, Talangana, Indiaa
*Corresponding author
Abstract:

The most widespread information and communication technology (ICT) in developing countries today is the mobile phone. Mobile phones are the devices that can create, store, access, and share information anytime, anywhere. But they are more than that, when teamed with extension and advisory services, they can help improve the livelihoods of rural people by getting much needed timely information to their fingertips at potentially low cost. The present study was carried out in Warangal district of Telangana state by selecting the 60 beneficiary farmers of mobile phone based agro-advisory services. The specific objectives of the study were to know the usefulness and perception towards mobile phone based agro advisories. The results showed that 48.33 per cent of respondents indicated as mobile phone based agro-advisories were moderately useful and the majority (50.00%) of the respondents had positive perception towards the mobile phone based agro-advisories.


Keywords: Information and communication technology (ICT), Mobile Phone Based Agro- Advisories (MBAs), Perception, Usefulness.
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How to cite this article:

Madan Mohan Reddy, K., I. Sreenivasa Rao, M. Srinivasulu and Satish Kumar, G.D. 2017. Perception and Usefulness of Mobile Phone Based Agro-Advisories (MBAs).Int.J.Curr.Microbiol.App.Sci. 6(7): 866-872. doi: https://doi.org/10.20546/ijcmas.2017.607.106