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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
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Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2017.6(5): 666-678
DOI: https://doi.org/10.20546/ijcmas.2017.605.076


Forecasting Follower Trends on Facebook for NGO through ARIMA
Jolly Masih*, Shruthi Gadhe and Amita Sharma
Institute of Agribusiness Management, SKRAU, Bikaner, India
*Corresponding author
Abstract:

Plan international is one of the world’s largest non-governmental development organizations, with more than 75 years experience in development. It is working in 70 countries and has sponsored more than 1.4 million children and women. The main purpose of Plan International is safeguard of children’s right and equality of girls. The main campaigns carried out by Plan International are ‘Education’, ‘Mother’s Day’, ‘Women’s day’, ‘Menstrual Hygiene Day’, ‘Child Marriage’, ‘Child Mothers’, ‘Because I am a girl’ etc. The present study is based on the secondary data from Facebook profile pages of Plan International. The analytical tool used was ARIMA technique. Study reveals the trend of Facebook followers of Plan International according to the region. It also tell about the campaigns that contributed in increasing the follower’s number. This study aims to track a record of their Facebook followers for past 24 months from July 2014 to June 2016 and to predict the number of followers for next 6 months i.e., July 2016 to December 2016 using ARIMA forecasting technique. The study would provide an idea about leading trends on Facebook for different regional offices of Plan International and impact of these Facebook post in getting the attention of more people and thus getting more funds for women welfare and empowerment. This study aims to highlight the importance of social media in upliftment and empowerment of women by attracting high funds and sponsors for various campaigns, which would be utilized by NGOs for various welfare projects. Since the majority of Plan International's income comes from supporters who sponsor children and women welfare project and the remainder is raised through donations and grants.


Keywords: Women empowerment, child rights,gender equality, girl education, vocational training
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How to cite this article:

Jolly Masih, Shruthi Gadhe, Amita Sharma. 2017. Forecasting Follower Trends on Facebook for NGO through ARIMA.Int.J.Curr.Microbiol.App.Sci. 6(5): 666-678. doi: https://doi.org/10.20546/ijcmas.2017.605.076