National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Plan international is one of the world’s largest non-governmental development organizations, with more than 75 years experience in development. It is working in 70 countries and has sponsored more than 1.4 million children and women. The main purpose of Plan International is safeguard of children’s right and equality of girls. The main campaigns carried out by Plan International are ‘Education’, ‘Mother’s Day’, ‘Women’s day’, ‘Menstrual Hygiene Day’, ‘Child Marriage’, ‘Child Mothers’, ‘Because I am a girl’ etc. The present study is based on the secondary data from Facebook profile pages of Plan International. The analytical tool used was ARIMA technique. Study reveals the trend of Facebook followers of Plan International according to the region. It also tell about the campaigns that contributed in increasing the follower’s number. This study aims to track a record of their Facebook followers for past 24 months from July 2014 to June 2016 and to predict the number of followers for next 6 months i.e., July 2016 to December 2016 using ARIMA forecasting technique. The study would provide an idea about leading trends on Facebook for different regional offices of Plan International and impact of these Facebook post in getting the attention of more people and thus getting more funds for women welfare and empowerment. This study aims to highlight the importance of social media in upliftment and empowerment of women by attracting high funds and sponsors for various campaigns, which would be utilized by NGOs for various welfare projects. Since the majority of Plan International's income comes from supporters who sponsor children and women welfare project and the remainder is raised through donations and grants.
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