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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The study was conducted with 200 respondents to elicit information on food buying practices and how far the information written on food label is used in selecting different food products by the respondents. A higher number of respondents looked to taste followed by safety and health hazards, brand images, discount/free on food products. The results of the study were statistically significant for the particulars on food label viz., discount/free, safety and health hazards and also for friends recommendation among consumers. 56 % of housewives, 42% teachers, 30% lawyers and 24% businessman purchased new/other brand products regularly. However, 74 % businessman, 64 % lawyers, 56 % teachers and 40% housewives also purchased new/brand products occasionally. A higher percentage of teachers postponed buying (64%) followed by businessman (48%), housewives (10%) and lawyers (4%) if the branded food product is not available in regularly purchased shop. Less than 40 per cent of consumers purchased available branded food product.