National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
An increasingly competitive global retail industry needs businesses to rethink their strategies for marketing and sales. In particular, the substantial rise in online purchases has helped to concentrate retailers' attention on all aspects of on-the-ground consumer sales. This paper explores the growing significance of consumer actions in the store setting and experiences. This paper analyzes recent research on the environmental impacts of stores on consumer behaviors. A purchaser who is interested in buying products and excited about their shopping experience will stay longer, spend more money and delights in it while coming back. The quantity and quality of illumination, the impression it creates concerning the merchandise and also its impact on the retail areas appearance are all factors for successful sale. A consumer interested in purchasing goods and enthusiastic about their shopping trip will linger longer, spend more cash and enjoy it while returning. All reasons for good sales are the quantity and quality of lighting, the feeling it produces about the merchandise and also its effect on the appearance of the retail areas.
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