National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692 Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was undertaken with objective to study the profile of the user farmers of AgroTech VNMKV mobile app and its correlation with utility perception of the mobile app. A total of 120 respondents were selected as sample respondents for the study. Data revealed that majority of user farmers of the mobile app belonged to middle age group (63.33%) having secondary level education (40.00%) belonged to medium family size (65.84%) with small size land holding (25.83%) having medium level of annual income (73.33%), social participation (68.33%), extension contact (61.67%), innovativeness (80.84%), source of information (49.17%) and posses good network connectivity (72.50%). Results regarding correlation between profile of user farmers with their utility perception indicated that out of ten variables, the variables viz., education, land holding, annual income, social participation, extension contact, innovativeness and source of information were positively and significantly related to utility perception of AgroTech VNMKV mobile app. Whereas, family size and network connectivity did not show any significant relationship with utility perception of AgroTech VNMKV mobile app. However, age of the respondents was significantly negative relationship with utility perception of AgroTech VNMKV mobile app.
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